LE’CRIB

Louyard is a portmanteau of the word “le” as in “the” French and “yard”, the British slang for house/crib.

Which is the DNA of the brand

Was founded to ask the question, creating clothing with simplicity and restraint, no reaction to trends, creating simple clothing with the subtle scream .. not feeling like you are dressing up or down.. without the effort..

Embodiment of effortless screams 

Silhouettes that don’t scream avant-garde or bougie.. or Streetwear but scream loud enough for people to hear but not understand cause the tone is subtle..